The Copenhagen-based brand Saks Potts is an extravagant and modern womenswear brand, established by Barbara Potts and Cathrine Saks in 2013. The designs represent unusual aesthetics, playful colors and interesting and delicate materials all in high quality. The mission behind is simply to create something untraditional as a challenge to the minimalistic Scandinavian style. The collections are not based on short-termed trends, but works beautifully across seasons. Since the establishing of the brand, Saks Potts has received international acknowledgement. Their vision of style and colors was recognized in 2015, when Elle Style Awards made them "Unavoidable of The Year".